donderdag 22 maart 2018

Commerzbank, Mozilla, Suspend Facebook Ad Campaigns As Advertisers Start Pulling Out

Update: first it was Mozilla, now Germany's Commerzbank has also suspended a Facebook advertising campaign: “Brand safety and data security are very important to us”, German daily Handelsblatt quotes Commerzbank brand management chief Uwe Hellmann as saying. "We want to give ongoing investigations enough space, and decide how to proceed at an appropriate time." A week ago, Commerzbank had launched a large-scale image campaign, which will be broadcast on selected TV channels as well as online, including on Facebook. It is the continuation of the new brand positioning of the Frankfurt company, which has been ongoing since 2012....